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Survive to thrive: Digital leadership beyond the lockdown


The COVID-19 pandemic has changed the workplace, and the workforce, dramatically. Lockdown measures, social distancing, and remote working have created an environment where some businesses will inevitably fail, while others will win market share.

Analyst firm Omdia suggests that organisations looking to return to their pre-pandemic levels of performance should consider their strategy across four separate stages: Survive, Revive, Renew, Thrive.

In this eBook, produced in partnership with Omdia and IBM, we explore the impact of the pandemic on digital transformation initiatives, and detail the steps organisations should take on their Survive to Thrive journey.

We feature original research, interviews with executives in market verticals including retail and public sector, and recommendations on a return to normal.



Survive to Thrive:
Digital leadership beyond the lockdown